Daily News: SMB Issues with AdWords, Bridging Online & Offline with VR, Digital Users in U.S.
February 20, 2017 | Contributed by: Joe Morsello
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Local Businesses Bungle Their SEM Campaigns and Blame AdWords (February 20, 2017)
LSA Insider: “73% of SMBs told Manta that AdWords hadn’t performed at all or had under-performed.”
How Can Virtual Reality Bridge Online-To-Offline Marketing? (February 20, 2017)
GeoMarketing: “Wyndham Hotels and Isobar have shown that Virtual Reality is perfect for taking consumers to vacation destinations.”
B2B Marketers Say Email Delivers the Highest ROI Leads (February 20, 2017)
Marketing Charts: “As for lead nurturing, email marketing and content marketing are considered to be the most valuable techniques, followed by sales calls.”
eMarketer Releases Updated Estimates for US Digital Users (February 20, 2017)
eMarketer: “More than eight in 10 internet users will use a mobile phone to access the web regularly in 2017.”
10 ways companies are driving innovation (February 17, 2017)
VentureBeat: “When internal research and development efforts aren’t enough, companies turn to innovation programs.”
Baidu Acquires AI Voice Assistant To Compete With Google, Amazon (February 17, 2017)
MediaPost: “One of China’s top search engines, Baidu, has acquired a Y Combinator-backed startup and the company’s answer to competing with Google Home and Amazon Echo.”