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Daily News: SMB Digital Attitudes vs. Adoption, “The Where Factor,” Marketing After the Purchase

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

The SMB Digital Media Attitudes vs. Adoption Gap Is Closing (January 23, 2017)
LSA Insider: “According to a survey 70% of SMBs said their digital marketing budgets will increase this year. Only 2% said budgets would decrease.”

Understanding ‘The Where Factor’ Of IoT (January 23, 2017)
GeoMarketing: “You cannot do the Internet of Things or the Industrial Internet of Things without real-time location awareness.”

Customer Marketing After Purchase Is Critical (January 23, 2017)
MediaPost: “Examining how organizations manage the planning, resourcing and measurement of customer marketing efforts, only 61% were satisfied with the results.”

9 Weird but Data-Backed SEO Predictions for 2017 (January 22, 2017)
Search Engine Journal: “1. We’ll experience the biggest rankings shift in the history of Google.”

If You’re Not Facebook, Google Or Snapchat, You’re A Niche Advertising Business (January 20, 2017)
AdExchanger: “Any publisher who is not a big platform company is on the express train to becoming a niche ads business.”

Google Is Developing a Cloud-Based Measurement Service for Advertisers (January 20, 2017)
Adweek: “Google has begun developing a cloud-based measurement tool that it says could help advertisers gain more insights while protecting privacy across devices.”

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