Daily News: SMB Customer Retention Formula, SOCi & DexYP Partnership, Location-Based Ads for Store Visits

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Do You Agree with Vendasta’s SMB Customer Retention ‘Formula’? (June 20, 2018)
LSA Insider: “A couple of years ago we wrote a report using Vendasta customer data on SMB churn. That report contained some controversial findings, including the idea that DIY products seemed to have half as much churn as “do-it-for-me” offerings.”

Stop Selling Traditional Websites, Sell SMBs a Future Online (June 20, 2018)
LSA Insider: “While Google My Business and Facebook are critical to any digital presence, new tech, features and capabilities are allowing for more dynamic, customer-focused websites, central to the marketing stack.”

Study: 70% Stream Video Via Connected Devices at Least Once a Day (June 20, 2018)
LSA Insider: “And as digital publishers increasingly offer video capabilities and distribution opportunities, there’s no shortage of options for when and where consumers can watch online video.”

With SOCi Partnership, DexYP Brings Enterprise Social Media Management to SMBs (June 20, 2018)
Street Fight: “In a move that could have ripple effects across the local marketing community, DexYP is partnering with the social media management vendor SOCi to bring enterprise social media management to the small and mid-size business market.”

Do Location-Based Ads Drive Store Visits? (June 20, 2018)
eMarketer: “Using location data to personalize ads has given a lift to marketers trying to engage with their target audience. But driving customers into the store? That’s not so clear.”

Survey: 58% will share personal data under the right circumstances (June 20, 2018)
Marketing Land: “Another day, another survey on consumer privacy. And like many of the others, a new survey from Acxiom and trade group DMA seeks to put a positive spin on mixed results.”

What Amazon’s ‘Alexa For Hospitality’ Means For Hotels, Guests, And Marketers (June 19, 2018)
GeoMarketing: “Alexa for Hospitality is described as a new experience offered by invitation to hoteliers from Amazon.”

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