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Daily News: SMB Cloud Adoption Infographic, If Facebook Gets Serious About Local, Shades of In-Housing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

What Happens If Facebook Gets Serious About Local? (October 4, 2017)
Street Fight: “SMBs know that, when it comes to social marketing, a good portion of their success depends on what they and their customers do on Facebook.”

Small Business Marketing with Local Search Association (October 4, 2017)
Yext: “Yext’s Rev Ciancio spoke at these events on an array of topics, including how local search works and what actions businesses can take to optimize their digital knowledge.”

Why Location Targeting is Key for Both Local and National Brands (October 3, 2017)
GeoMarketing: “Brands know they can refine their local ads to be more relevant — but they may not realize that location targeting can deliver similar results on a national level.”

Why your social media audience is critical for content marketing (October 3, 2017)
Marketing Land: “Social audiences are what help good content spread like wildfire.”

The Many Shades Of In-Housing (October 2, 2017)
AdExchanger: “Many marketers are actively evaluating or experimenting with ways to bring their media buying in-house.”

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