Daily News: Smartphones for Browsing More than Buying, Brands that Message More Sell More, Power of Storytelling

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:

Smartphones Still for Browsing More than Buying (October 5, 2015)
eMarketer: “Mobile devices account for a significantly greater share of US retail ecommerce site traffic than as recently as a year ago.”

Connecting the Local-Mobile Economy, One Step at a Time (October 5, 2015)
Getting mobile on their radar screen will take some doing, even as would-be suppliers rate it as their biggest investment area in marketing and commerce.

Study: Brands that message more, sell more (October 4, 2015)
Venture Beat: “New data indicates that more frequent messaging led to a significant uptick in engagement.”

GeoMinds: The Best Use Of Geo-Data Is To Improve The Mobile Consumer Experience (October 2, 2015)
GeoMarketing: “Ad blocking will force advertisers to create seamless, native experiences that will not disrupt the consumer experience but rather enhance it.”

Google and Droga5: Tech Innovations Cannot Replace Storytelling (October 2, 2015)
Mobile provides many platforms for content creation and distribution, such as Instagram, Snapchat and Vine but brands need to take a platform-agnostic approach and create content that matters.”

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