Daily News: Small Business IT Spending, Facebook Ads Deep Targeting, SEO Writing in 2018

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Global Small Business IT Spending to Top $186 Billion in 2018 (February 19, 2018)
LSA Insider: “A new forecast from technology research firm IDC, projects that SMB IT spending will hit $600 billion in 2018 and reach nearly $700 billion by 2021 – growing at nearly 5% a year.”

The 2018 guide to rich results in search (February 19, 2018)
Search Engine Watch: “The benefits of rich results are plain to see, and the launch of Google’s Rich Results Testing Tool is a further testament to the importance being placed on these enhanced search results.”

How Facebook Ads Deep Targeting Helps You Reach A Specific Audience (February 18, 2018)
Business 2 Community: “Facebook takes what people tell it and then combines that with even more information. They combine it with financial data, buying history, and more.”

SEO Writing in 2018: Top 47 Tips to Master a Combined Art (February 16, 2018)
Search Engine Journal: “According to a recent Searchmetrics General Ranking Factors study of Google, overall content relevance was more of a ranking factor than word count, or keywords in the text body, description title, or H1 tag.”

New survey by people-based marketer Viant promotes marketing to identified users (February 16, 2018)
MarTech Today: “Marketing to individuals across devices is gaining traction, as the appeal of third-party data and anonymous cookies fades.”

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