Daily News: Small Biz Saturday Results, 2017 MarketingBitz Tour, SEO Isn’t Dead for Local Biz

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Is Small Business Saturday Underachieving? Yes. (November 29, 2016)
LSA Insider: “Compare the 112 million participants with the 154 million who shopped on Black Friday this year.”

LSA Announces 2017 MarketingBitz Bootcamp Tour: Atlanta, Nashville, NYC, Phoenix, Toronto (November 29, 2016)
LSA Insider: “With the help of local partners, momentum for the event continues to grow and the most recent event in Chicago was the most well-attended to date with over 200 attendees.”

SEO is Not Dead for Local Businesses (November 29, 2016)
GeoMarketing: “Personalization and machine learning has changed what independent shops and SMBs need to understand to be effective at the hyperlocal level.”

How Brands Can Get More Out of Their Brick-and-Mortar Marketing (November 29, 2016)
Street Fight: “Many overlook the channel that connects online and offline: the local brick-and-mortar store.”

For Most Small Businesses, Social Is Top Marketing Tactic (November 29, 2016)
eMarketer: “More than 40% of SMBs lean on social media ads for brand awareness, revenue generation.”

Programmatic To Grow 31% In 2017, Ahead Of All Other Channels (November 28, 2016)
Media Post: “Programmatic advertising will grow 31% in 2017 — faster than all other digital media channels.”

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