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Daily News: Skyhook Talks Future of Location Data, Ads with Auto Dealer Inventory, Google May Sell Zagat

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

On Target: Skyhook Talks about the Evolution & Future of Location Data (January 4, 2018)
LSA Insider: “In a recent podcast discussion, I spoke with Skyhook’s David Bairstow and Nick Knellinger about how location intelligence has evolved and about current and emerging use cases.”

Simpli.fi Leverages Unstructured Data to Target Auto Buyers on a Granular Level (January 4, 2018)
Street Fight: “Simpli.fi is releasing a solution that leverages unstructured data to target auto buyers with ads showing actual inventory.”

Would Google’s Sale Of Zagat Have Any Impact On Restaurant Reviews? (January 3, 2018)
GeoMarketing: “The role of reviews has changed dramatically for local businesses since Google bought Zagat in 2011. And so has Google’s ability to manage brands’ offline digital presence.”

How much will privacy regulation disrupt the local search market in 2018? (January 3, 2018)
Search Engine Land: “There’s a growing storm of events that are likely to culminate in substantial regulatory change and analyzes the impact that can have on the local search industry.”

The ANA Acquires a Word-of-Mouth Marketing Association to Help Members Excel in 2018 (January 3, 2018)
AdWeek: “The trade group joins forces with WOMMA.”

How marketers can sharpen their chatbot strategies in 2018 (January 2, 2018)
Mobile Marketer: “Pushing past early experiments, brands like Mall of America are doubling down with AI-driven assistants to boost satisfaction and sales.”

Location Of Things Market Growing To $71 Billion (December 28, 2017)
MediaPost: “A major aspect of the Internet of Things is the increasing ability to track actual things. This means much more location data will become available over time.”

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