Daily News: Shopper Expectations for In-store Tech, Direct-To-Consumer Business, Scan-and-Go Retail

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: Retailers lag shopper expectations for in-store tech (February 12, 2019)
Mobile Marketer: “Mobile technology is a key part of driving consumer expectations during shopping as the digital and physical worlds converge, BRP’s survey suggests. Shoppers want the sensory experience of the physical world, such as touching and feeling merchandise and speaking with a knowledgeable store employee, combined with a personalized experience that digital technology provides.”

IAB: Direct-To-Consumer Business Disrupting Brand, Agency Models (February 11, 2019)
MediaPost: “The direct-to consumer business model continues to disrupt the brand and advertising agency business models, replacing the old purchase funnel with a shorter and more direct route to purchase. “

Is Google Maps what augmented reality has been waiting for? (February 11, 2019)
Search Engine Land: “Augmented and virtual reality (VR) are entering the trough of disillusionment. Both technologies have been massively hyped but so far, with a couple of exceptions, have largely failed to achieve mainstream adoption.”

Is Scan-and-Go the Future of Retail? (February 11, 2019)
eMarketer: “Cashierless stores, like Amazon Go, have great potential to shake up the brick-and-mortar landscape. According to GPShopper, 48% of US internet users believe scan-and-go technology would make shopping easier.”

Google Ads is Bringing Click Share to Search Campaigns (February 11, 2019)
Search Engine Journal: “Google Ads has begun rolling out click share for search campaigns. The company plans to have click share available in all search campaigns in the coming weeks. Click share is the estimated share of all achievable clicks that a campaign has received.”

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