Daily News: ‘Shoppable Billboards’, Connected TV Impressions, Consumers & Brand Loyalty

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Brand Safety Cannot Be The Duty Of Everyone But The Responsibility Of No One (September 18, 2018)
AdExchanger: “It’s clear that it’s impossible to completely censor the Internet, or rely on social media sites and publishers for failsafe protection. Brand safety is everyone’s responsibility, said 4A’s EVP Louis Jones, with brands, agencies and platforms acting like “three legs of the stool.””

119 billion reasons why brands must control their customer data (September 18, 2018)
MarTech Today: “With growing consumer awareness of data use and misuse comes a heightened responsibility for businesses to safeguard and responsibly manage their customers’ information.”

‘Shoppable billboards’: DTC retailers say physical stores are driving online sales (September 18, 2018)
Digiday: “DTC stores that grew up online have been opening brick-and-mortar stores as they diversify from relying solely on ads driving people to digital storefronts.”

Report: Connected TV impressions have grown 106% since 2016 (September 17, 2018)
Marketing Land: “For decades marketers have dreamed of “addressable TV,” with ads that could be customized or targeted to specific groups. While there were some limited experiments with conventional cable TV over the years, the addressable era is now upon us with Connected TV (CTV) and OTT video.”

What Makes Consumers Loyal to Brands? (September 17, 2018)
eMarketer: “A recent August 2018 survey from Morning Consult, which polled 2,202 US internet users, found that some consumers—particularly Gen Z and millennials—are not always ready to commit to just one product.”

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