Daily News: SEO That Works for SMBs, Verve Pairing Geo-Data with Video, 2017 Social Media Trends

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

SEO for SMBs: What Really Works? (Webinar 6.21.17) (June 12, 2017)
LSA Insider: “Boostability’s Matt Tennison and Kelly Shelton will join the LSA’s Charles Laughlin for this compelling and often contrarian view of what SEO tactics really work for SMBs.”

How Verve And Digital Domain Are Pairing Geo-Data With Video (June 12, 2017)
GeoMarketing: “There is tremendous value in helping brands unlock the distinctive power of location data for mobile video.”

Social Media Trends: Which Platforms and Content Types Are Gaining Favor? (June 12, 2017)
MarketingCharts: “Social media is an important facet of 92% of respondents’ businesses, consistent with prior years’ results.”

NinthDecimal Audience Intelligence Fuels RaceTrac’s ‘Drive-to-Store’ Mobile Ad Campaign to Reach New and Existing Customers (June 12, 2017)
Press Release: “Location Conversion Index™ reveals 47 percent incremental increase in visitors.”

Do SMB websites matter anymore? YP says yes, introduces new ‘pro’ SEO product (June 11, 2017)
MarketingLand: “Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few months.”

OwnLocal acquires Wanderful, a local deal startup backed by newspaper giants (June 9, 2017)
TechCrunch: “OwnLocal has acquired Wanderful Media, bringing together two companies focused on local advertising and deals.”

What does machine learning mean for marketing automation? (June 9, 2017)
ClickZ: “Over the last few years, marketing automation has evolved from a ‘nice-to-have’ technology to an essential component of the martech arsenal.”

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