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Daily News: SEO Strategies for Voice Search, Social Media Spending, Building Local Engagement with SEO

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Survey Finds Few Consumers Using Voice-Assisted Devices to Browse, Make Purchases (March 22, 2018)
Street Fight: “In surveying more than 4,000 global consumers, Episerver found that although nearly 40% own voice-assisted devices, 60% of those consumers never browse on them, and 66% never make purchases on them.”

Report: Product discovery, not payments, the real m-commerce bottleneck (March 22, 2018)
Marketing Land: “Product discovery and browsing cited by consumers as the main barriers to buying on smartphones.”

Voice Search Optimization: How to Use SEO Strategies for Voice Search (March 22, 2018)
GeoMarketing: “Marketers need to prepare for how to rank their site’s pages so they have a fighting chance to be the chosen voice result when voice technology devices are used, writes Sherry Bonelli.”

Social Media Spending, Use And Distraction? (March 21, 2018)
Forbes: “Results from the February 2018 CMO Survey indicate that companies currently spend 12% of their marketing budgets on social media.”

Amazon Voice Search Attracts Older Shoppers, Younger Consumers Prefer Mobile Phones (March 21, 2018)
MediaPost: “Amazon still has not captured mobile users. Some 67% of survey participants prefer to shop on a desktop computer or laptop, according to survey results released Wednesday.”

Local SEO in 2018: 12 Tips to Build Local Engagement (March 20, 2018)
Search Engine Journal: “Local search is undergoing a few challenges, including review spam and listing spam. But Google is making steps to address them.”

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