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Daily News: Selling to Multi-Location Brands, Trends Driving Customer Loyalty, Global Advertising in 2018

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

5 Types of Data That Should Drive Your Local Digital Marketing Strategy (January 23, 2018)
LSA Insider: “What is all the data telling us, and how can it be used to your competitive advantage?”

Selling to Multi-Location Brands: Who Makes the Decisions (January 23, 2018)
Street Fight: “Selling to national brands that market locally is one of the toughest challenges facing suppliers of local marketing tech and services.”

Facebook to worried marketers: Get users to mark you as ‘see first’ (January 23, 2018)
Digiday: “Facebook is trying to appease advertisers that have voiced concerns by pointing them toward an existing “see first” feature in news-feed settings.”

How Ranking Factors Studies Damage the SEO Industry (January 23, 2018)
Search Engine Journal: “There’s no ALWAYS or NEVER in SEO and if we want SEO to continue to grow as a discipline, we need to get serious about explaining that.”

The 7 biggest trends driving customer loyalty (January 23, 2018)
Marketing Land: “Smart marketers are capturing and leveraging loyalty data to understand their customers better and market effectively to them.”

Global Advertising Forecast To Rise Nearly 5% In 2018 (January 23, 2018)
MediaPost: “Worldwide advertising is expected to rise nearly 4.7% to $572 billion this year — helped by the Winter Olympics, the FIFA World Cup and the U.S. midterm elections.”

How AI can uncover new insights and drive SEO performance (January 23, 2018)
Search Engine Land: “Today’s technology giants are all heavily invested in the potential of AI methods to deliver better products and services.”

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