Daily News: Selling to Multi-Location Brands, Trends Driving Customer Loyalty, Global Advertising in 2018

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

5 Types of Data That Should Drive Your Local Digital Marketing Strategy (January 23, 2018)
LSA Insider: “What is all the data telling us, and how can it be used to your competitive advantage?”

Selling to Multi-Location Brands: Who Makes the Decisions (January 23, 2018)
Street Fight: “Selling to national brands that market locally is one of the toughest challenges facing suppliers of local marketing tech and services.”

Facebook to worried marketers: Get users to mark you as ‘see first’ (January 23, 2018)
Digiday: “Facebook is trying to appease advertisers that have voiced concerns by pointing them toward an existing “see first” feature in news-feed settings.”

How Ranking Factors Studies Damage the SEO Industry (January 23, 2018)
Search Engine Journal: “There’s no ALWAYS or NEVER in SEO and if we want SEO to continue to grow as a discipline, we need to get serious about explaining that.”

The 7 biggest trends driving customer loyalty (January 23, 2018)
Marketing Land: “Smart marketers are capturing and leveraging loyalty data to understand their customers better and market effectively to them.”

Global Advertising Forecast To Rise Nearly 5% In 2018 (January 23, 2018)
MediaPost: “Worldwide advertising is expected to rise nearly 4.7% to $572 billion this year — helped by the Winter Olympics, the FIFA World Cup and the U.S. midterm elections.”

How AI can uncover new insights and drive SEO performance (January 23, 2018)
Search Engine Land: “Today’s technology giants are all heavily invested in the potential of AI methods to deliver better products and services.”

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