Daily News: Selecting Marketing Vendors, Crackdown on Facebook Targeting, Amazon Attribution Tool

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Why Choosing Vendors Is Challenging for Marketers (April 2, 2018)
eMarketer: “Because few marketers bring programmatic in-house, they’re left relying on vendors to help carry out their campaigns.”

As Amazon Preps Attribution Tool, Media Buyers Demand Greater ROI (April 2, 2018)
Street Fight: “Amazon’s rumored decision to move forward with the launch of a new attribution tool is a move designed to demonstrate the value in its advertising platform.”

Facebook plans crackdown on ad targeting by email without consent (April 1, 2018)
TechCrunch: “Facebook will launch a certification tool that demands that marketers guarantee email addresses used for ad targeting were rightfully attained.”

Retailers Race Against Amazon to Automate Stores (April 1, 2018)
New York Times: “A global race to automate stores is underway among several of the world’s top retailers and small tech start-ups, which are motivated to shave labor costs and minimize shoppers’ frustrations, like waiting for cashiers.”

Introducing Local Listing Pro: A Local Listing Web App for WordPress and Wix Websites (March 30, 2018)
Advice Local: “Advice Local announced a new web app created to help businesses expand their digital footprint online and take control of NAP data (name, address and phone number) through a WordPress or Wix website.”

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