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Daily News: Search Dominates Referral Traffic, Retailers Struggle to Personalize, 4 Creative Approaches to Mobile

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:

Are All Screens Created Equal? (September 25, 2015)
ClickZ: “Here’s how the evolution of video consumption from traditional TV formats to streaming digital content via mobile or OTT devices presents new opportunity for the marketing industry.”

Groundhog Day: New FTC Probe To Revisit Google’s Control Over Android (September 25, 2015)
Marketing Land: “US joins EU and Russians in looking into app pre-installation requirements.”

Search Solidifies Domination of Referrals (September 25, 2015)
eMarketer: “Search has grown a small amount, up to 44.5% of total referral traffic in 2015.”

Consumers Want Personalization, But Retailers Just Can’t Seem To Deliver (September 24, 2015)
Marketing Land: “There are numerous vendors pitching cross-device customer tracking and personalization, but retailers (and others) can’t seem to deliver.”

Factors Contributing To Local Mobile Search Rankings May Surprise You (September 24, 2015)
MediaPost: “Behavioral signals continue to increase in importance on mobile. Mobile signals now make up 9.5% of the algorithm across the local query results in 2015.”

4 Brands Whose Creative Approaches to Mobile Marketing Are Getting Big Results (September 24, 2015)
Adweek: “Google is releasing today in a new report about how brands like Walmart and Red Roof Inn are moving the sales needle with mobile marketing.”

Goldman Sachs: Online advertising is about to be ‘fundamentally restructured’ by Apple, Google, and Facebook (September 24, 2015)
Business Insider: “Online advertising is about to be ‘fundamentally restructured’ in a way that will result in ‘massive consolidation’ among platforms and content orders, according to a report released Wednesday by Goldman Sachs.”

Mobiquity Partners With SessionM To Better Target Consumers In-Store (September 24, 2015)
GeoMarketing: “Mobile ad network Mobiquity has partnered with SessionM, an app-based loyalty company, in a bid to scale its location-based marketing platform and enable brands and retailers to better target shoppers with personalized in-store experiences.”

Mobile Marketing, Location, and Attribution (September 23, 2015)
Huffington Post: “Consumer attention, followed by budgets, are shifting toward mobile, so it’s time to consider how the medium should be used, what makes it unique, and how we can prove it’s effective.”

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