Daily News: Scorpion Acquires Driven Local, Branding for SMBs, Ad Market Sees Digitally-Driven Uptick

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Scorpion Acquires Driven Local for Social, Vertical PPC Skills (July 24, 2017)
LSA Insider: “Two competing Google Premier Partners are joining forces: Scorpion has acquired DrivenLocal.”

Do SMBs Care About Branding? Here’s 3 Reasons Why They Should (July 24, 2017)
LSA Insider: “Branding activities can help set your clients (or yourself) apart from the local competition and help them become a household name, even if it’s only in their town.”

Frankly Launches Audience Targeting Platform for Local Sales Teams (July 24, 2017)
Street Fight: “Local media companies — including newspaper, television, and radio publishers — are getting a new way to scale their digital.”

Ecommerce in Germany Up as Buying Expands to More Product Types (July 24, 2017)
eMarketer: “Furnishings lead for growth while some past favorites flounder.”

How artificial intelligence is defining the future of brick-and-mortar shopping (July 24, 2017)
The Next Web: “Artificial intelligence now permeates every aspect of ecommerce platforms, especially where customer interactions are involved.”

Ad Market Sees Uptick, Digital Rises 11% (July 21, 2017)
MediaPost: “The U.S. advertising market grew 3.8% in the second quarter of this year — largely due to an 11% gain in digital media.”

Here’s what 376 marketers say is working in online marketing (July 21, 2017)
Marketing Land: “Marketers still feel good about the strategies they’re using, and they are investing in different tactics.”

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