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Daily News: SaaS Products Usage & Engagement, Mary Meeker’s Slide Deck, Google Search Console

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Drive to Simplify SMB Experience Behind Location3 Platform (June 13, 2019)
LSA Insider: “Last week at the LOCALOGY ENGAGE event near Washington DC much of the discussion centered around building marketing and back office SaaS products for small businesses that are simpler and more transparent in order to improve engagement, which is a great bulwark against churn.”

LOCALOGY ENGAGE 19: Are You Focused on Engagement? (June 13, 2019)
LSA Insider: “Among the many excellent sessions at LOCALOGY ENGAGE: SaaS/SMB held this past week in the Washington D.C. area was former HubSpot CRO Mark Roberge’s talk on why usage and engagement are the most important metrics for SMB SaaS players to worry about, particularly in the early stages of a product.”

The Interesting Bits from Mary Meeker’s Massive Slide Deck (June 12, 2019)
LSA Insider: “Described by some as “the most anticipated deck in Silicon Valley,” former Wall Street analyst turned VC, Mary Meeker did her annual data dump yesterday (.pdf). By way of context, the slides are put together by subordinates and sourced from third party data. There’s no original research or forecasting in the document.”

Forrester: Over-reliance on big data, siloed teams impede customer insights (June 13, 2019)
Marketing Land: “As marketers, we strive to design customer experiences that leave lasting impressions, drive conversions and keep our customers coming back for more. But do we rely too heavily on big data instead of honing in on the specific actions that drive customer engagements?”

Fostering Brand-Customer Relationships in the Age of Social Checkout and Chatbots (June 13, 2019)
Street Fight: “Currently, 74% of consumers visit the social media pages of brands to inspire future purchases. And as evidenced by the popularity of Instagram Checkout, sales tools like Apple Business Chat, and new ad products like Google‘s Shoppable Ads, the industry is rapidly moving towards commerce that removes the friction between inspiration and an actual purchase.”

Google Search Console Now Shows 90 Days of Search & Discover Data (June 12, 2019)
Search Engine Journal: “Google is making an adjustment to the performance report in Search Console, which will now display 90 full days of data by default. This change will affect data shown for clicks from search results and clicks from the Discover feed.”

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