Daily News: SaaS Companies & Retention, Social Marketers, Digital Ad Revenues

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Here’s What SaaS Companies are Doing to Increase Retention (May 8, 2019)
LSA Insider: “According to the US Small Business Administration’s 2018 Small Business Profile, there are 30.2 million SMBs in the US. A number this high provides a massive market opportunity for SaaS companies who sell their services to these business, but that doesn’t mean the road to get there isn’t without common challenges.”

A transparency tool for Facebook advertisers is what marketers want most (May 8, 2019)
Marketing Land: “Facebook has yet to deliver a “clearing-house solution” for advertisers, but marketers are ready for more transparency and measurement capabilities.”

Social Marketers Call Understanding Target Audience A Challenge (May 8, 2019)
MediaPost: “What’s the biggest challenge facing social marketers, today? About half (47%) say it’s developing a strategy that supports their organization’s goals, according to Sprout Social report. That’s despite the fact 71% of all social marketers believe they provide helpful insights to teams outside of their departments.”

Vendasta welcomes new CFO Richard Cheung (May 8, 2019)
Vendasta: “Cheung is a seasoned C-level executive with broad financial and operational experience in a range of high-growth, venture-funded, and early stage companies through to NASDAQ listed public companies.”

IAB: Digital ad revenues pass $100B on mobile, video growth (May 7, 2019)
Mobile Marketer: “U.S. digital ad revenues hit $107.5 billion in 2018 for a 22% year-over-year increase, according to the IAB’s Internet Advertising Revenue Report. Up from $88.3 billion in 2017, revenues surpassed $100 billion for the first time as consumers spent 20% more time online, outstripping a 1% increase in U.S. online audience.”

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