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Daily News: Rise of Voice Search, Europe’s New Privacy Rules, How To Align with Consumer Behavior

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Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more:

The Rise of Voice Search: 60% Started Using It in Past 12 Months (December 16, 2015)
LSA Insider: “60% of respondents had just started using voice search in the past year — 41% in the past six months.”

Will Europe’s New EU-Wide Privacy Rules Bring Coherence — Or More Chaos? (December 16, 2015)
Marketing Land: “Europe may have just become the internet’s global privacy watchdog.”

3 Ways to Better Align with Consumer Behavior (December 16, 2015)
LSA Insider: “Here are some tips to make sure your brand is capable of addressing recent shifts in consumer behavior.”

5 Reasons Why Local Marketing Will Mature in 2016 (December 16, 2015)
Street Fight: “The small businesses that choose digital marketing solutions that offer the greatest impact on mobile and online customers and require the least amount of effort to use are the ones that will thrive.”

2016 Predictions: No.8 – Connecting Online and Offline with “LROI” (December 15, 2015)
Yext Blog: “The ability to determine store visits and offline actions after online or mobile ad exposures will make location a critical attribution tool.”

Facebook’s Local Search Site Is “Early Test,” Company Doesn’t Seem Ready To Promote It (December 15, 2015)
Marketing Land: “Facebook says its Professional Services local search site is an “early test” and, after speaking with the company, it seems they’re not like to to give it much promotion — at least not now.”

Google Says Search Intent Matters More for Marketers Than Users’ Identity (December 15, 2015)
AdWeek: “Marketers could be missing as much as 70 percent of potential mobile shoppers by not understanding what they’re searching for at any given time.”

NavAds Taps Moz For Location-Based Search, Navigation And Mapping Data (December 15, 2015)
MediaPost: “NavAds BV, a provider of location content to databases that power navigation and mapping systems, will announce a partnership with Moz to draw from the search agency’s location-based data pool.”

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