Daily News: Reviews Grow in Importance for SMBs, Upcoming Ad Testing Webinar, Yahoo Building Out Reseller Program

Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:

Web Users Put More Stock in Consumer Reviews (September 1, 2015)
eMarketer: “Customer reviews have gotten more important for local businesses over the years, according to research. And that means positive reviews appear to be having a bigger effect than in the past.”

Webinar: Ad Testing, Ad Testing, 1, 2, 3 – Why & How to Test Your Ads (September 1, 2015)
LSA Insider: “During this webinar a Yahoo ad expert will show you the ins and outs of ad testing, and equip you with the knowledge to succeed.”

Mobile to Account for More than Half of Digital Ad Spending in 2015 (September 1, 2015)
eMarketer: “Mobile will account for 51.9% of total digital spending in 2015. That’s a higher figure than eMarketer forecast earlier this year.”

5 Top Social Marketing Lessons From British Small Businesses (August 31, 2015)
Adweek: “1. Understand Your Market…2. Respect Diversity…3. Befriend Advocates and Influencers…4. Showcase Your Products…5. Integrate with Other Digital Marketing Channels.”

Yahoo Follows Google In Building Out Local Search Marketing Reseller Program (August 31, 2015)
Search Engine Land: “ReachLocal joins Preferred Partner network to reach into SMB marketplace.”

Apple and Facebook Put Lesser-Known Factual on the Map (August 31, 2015)
Ad Age: “Apple has bolstered its map capabilities for iOS in part through acquisitions and in part via a partnership with Factual, a location-data firm Apple has worked with for three and a half years to provide local business data on a worldwide basis.”

How marketers are tailoring their content strategy for a multi-channel, multi-device world (August 31, 2015)
VentureBeat: “The key to building a solid multi-platform content strategy is to have a keen understanding of the limitations of new technology and how you can create tailored content for each platform.”

IAB Location Data Group’s Taking a Closer Look at Attribution (August 31, 2015)
GeoMarketing: “Looking ahead at what the Mobile Marketing Center’s IAB Mobile Location Data Working Group, the general items on the agenda this year will include continuing to define standards for understanding geo-data quality, but also to ensure that members agree on how ad effectiveness and attribution are best understood and presented.”

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