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Daily News: Retargeting Effectiveness for YP Clients, Location Data Improves, SMBs on Facebook

Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:

10 Local Digital Agencies You Should Know About (July 15, 2015)
Street Fight: “Although nearly half (49%) of franchise SMBs have been partnered with a digital agency for two or more years, independent merchants are just getting in on the action.”

Survey: Facebook, Twitter Gaining As Important News Sources (July 15, 2015)
Marketing Land: “Half of those under 35 say Twitter and Facebook are primary news sources.”

Facebook: We Have 56 Million SMBs on the Platform (July 14, 2015)
LSA Insider: “In setting up a Facebook ad campaign for LSA’s Digital Bootcamp, we noticed an SMB count of nearly 57 million. For obvious reasons this must be a global number.”

YP & WSI Join as Sponsors for the Acquisio Summit, Along with Call Tracking Vendors (July 14, 2015)
Press Release: “Acquisio, a world leader in programmatic marketing solutions, will host a digital marketing summit this July sponsored primarily by Bing, with Yahoo! and YP confirmed as Gold sponsors.”

Improved Location Data Gives Mobile Advertising a Boost (July 14, 2015)
Reuters: “Mapping technology advancements from Google Inc and Facebook Inc that provide more precise user location data than ever before are starting to dent advertisers’ longtime skepticism about boosting mobile ad spending.”

3-to-5 Mile Cross-Platform Efforts Prove Retargeting Effectiveness For YP Clients (July 14, 2015)
GeoMarketing: “For the past few months, discovery marketing platform YP has been working to connect the dots between its national, local, desktop, mobile, search, and display ad tools.”

Google launches Eddystone, its platform-agnostic iBeacon competitor (July 14, 2015)
The Next Web: “Google today announced Eddystone, its open source Bluetooth Low Energy (BLE) beacon format. The standard is designed to help developers work with beacons and provide location-based content straight to users’ smartphones.”

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