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Daily News: Retailer’s Holiday Campaigns, Brand Humility, Google’s Mobile-First Indexing

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Platforms Expand Reseller & Self-Serve Offerings for More Monetization (October 25,2018)
LSA Insider: “Google, Facebook, Pinterest, Yelp, Amazon and others are pushing to increase ad revenues and reach more local businesses. Two prevailing strategies are expanding agency and other reseller relationships and simplifying self-serve ad buying.”

Are Holiday Campaigns Launching Too Late in the Season? (October 25, 2018)
Street Fight: “Black Friday has historically been seen as the official kickoff to the holiday shopping season, but new research from the data solutions company Lotame and the digital intelligence firm Jumpshot indicates that consumer interest actually peaks almost one month earlier. Retailers that wait until late fall to launch their holiday campaigns could be missing out on sales.”

80% of Amazon advertisers plan to increase budgets in 2019 (October 25, 2018)
Marketing Land: “While recent quarterly earnings statements show Amazon’s advertising business is growing, a new survey by Third Door Media, the parent company of Marketing Land, Search Engine Land and MarTech Today, found that 80 percent of Amazon advertisers plan to increase spending with the platform in the coming year.”

How brand humility can help drive success (October 25, 2018)
SmartBrief: “As you’re brainstorming a new content marketing campaign, the word “humble” may not come to mind. Marketing that happens over social media has a heavy emphasis on products and services, and it’s easy for consumers to feel like they are being slammed over the head.”

Ready or not, Google’s mobile-first indexing is here (October 24, 2018)
Search Engine Land: “Google is now using a mobile-first index based on how devices crawl the web. It’s a radical change from the old desktop-centric approach. And the change has major ramifications for SEOs, according to Alexis Sanders, technical SEO account manager at Merkle, who spoke about mobile-first SEO success at our SMX East conference in New York City on Wednesday.”

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