Daily News: Repeal of Net Neutrality (Local View), Real-Time Marketing, Next Frontier for Voice Assistants

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

How the Repeal of Net Neutrality Could Impact Local Advertisers (December 20, 2017)
LSA Insider: “It is likely the net faces a non-neutral future which could have major repercussions for many industries and businesses – including SMBs and multi-location brands who rely on digital advertising to reach local consumers.”

How Online Store Locators Focus Guess’ Real-Time Marketing (December 20, 2017)
GeoMarketing: “Guess’ goal is to expose local products based on intelligence data of what is happening in and around a particular local market.”

Are Emerging Markets the Way to Grow Your Local Marketing Business? (December 20, 2017)
Street Fight: “There’s a multi-billion-dollar opportunity for small and large companies alike in servicing millions of SMBs in emerging markets.”

Improving search and advertising are the next frontiers for voice-activated devices (December 20, 2017)
TechCrunch: “Despite millions of orders for voice enabled devices, vendors have yet to map the uncharted territory of voice enabled search and advertising.”

What you learn from talking with Google’s largest advertisers all day, every day (December 19, 2017)
Search Engine Land: “The world’s largest advertisers routinely visit the Google campus to talk strategy and here are some insights from those meetings.”

The Price Of Mobile Ads Will Surge More Than 45% In 2018 (December 19, 2017)
AdExchanger: “Mobile programmatic pricing is about to have its hockey stick moment, set to grow more than 45% by 2019.”

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