Daily News: Remaining LSA Events in 2018, Retail in Crisis, Hyperlocal Campaigns & OOH for Brands

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

There Are Still 6 More LSA Events in 2018 (August 21, 2018)
LSA Insider: “With four months left in the year, our event schedule is still going strong. We had great shows in Chicago (LSA18 and MarketingBitz Bootcamp) and London (Place Conference), and have six more events before the end of the year.”

Retail in Crisis: Target, Office Depot In-Store Experiences a Disaster (August 21, 2018)
LSA Insider: “As a staunch defender of stores and local buying I was shocked by two really dismal, back to back retail experiences I had this past weekend. I had to do some quick back to school shopping for school supplies and sweatpants for my younger daughter.” Announces Joe Fuca as New CEO (August 21, 2018)
Street Fight: “This isn’t the first big news from in 2018. In March, the company captured headlines across the digital marketing media space for its acquisition of SIM Partners, a move that aimed to help it consolidate its strong position in the vendor-to-local business market.”

Thryv℠ Small Business Software Partners with Amazon’s Alexa to Bring Voice-Activated Location Services to America’s Small Businesses (August 21, 2018)
Business Wire: “Thryv℠, the leading small business management software, announced today a partnership with Amazon’s Alexa via a deep integration with Yext. This integration allows America’s small businesses to appear in voice search on the leading voice-activated platform, Alexa.”

Google faces potential class action, FTC penalties for ‘surreptitious’ location tracking (August 21, 2018)
Marketing Land: “A lawsuit filed last week and a request for the FTC to enforce a consent decree both stem from the AP story about location tracking.”

Why Hyperlocal Campaigns And OOH Are More Important Than Ever For Brands (August 20, 2018)
Forbes: “While digital and social display ads and content continue to be an important part of any brands’ marketing plan, digitally native brands are increasingly investing in OOH and digital OOH. According to a new report, nearly a quarter of the top 100 OOH advertisers are major tech brands such as Google or Apple.”

Online Advertising Ranks High — But Not As High As Email (August 20, 2018)
MediaPost: “U.S. businesses are high on online advertising — 66% invest in it, according to a study by the Manifest. But their spending is spread over several channels. Social media is used by 86%, display by 80%, and paid search by 66%. Retargeting is used by only 43%.”

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