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Daily News: Recap from LSA Think Tank Dallas, NinthDecimal Buys MoLOGIQ, Voice Search Hype

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Think Tank Dallas: Marketing Leaders Explore the State of Local (June 29, 2017)
LSA Insider: “The latest LSA Think Tank in Dallas featured 20 high-ranking industry experts discussing the state of the industry over dinner.”

Location Acquisition Race Heats Up, As NinthDecimal Buys MoLOGIQ (June 29, 2017)
GeoMarketing: “Amid a spate of location-centric deal-making, NinthDecimal has acquired MoLOGIQ, a mobile audience platform.”

Beware of the hype that surrounds voice search advertising (June 29, 2017)
DigiDay: “Brands are being told 2017 will be the year of voice search, but questions exist about whether it’s overhyped.”

How the EU fine will ruin Google Shopping for the consumer (June 28, 2017)
Search Engine Land: “An expert on shopping ads weighs in on the potential impact of the European Union’s recent antitrust fine against Google.”

Google unveils Advr, an experimental Area 120 project for advertising in VR (June 28, 2017)
TechCrunch: “Google today is more formally taking the wraps off its internal incubator, Area 120, launching a project exploring ways to advertise within VR.”

E-privacy: EU Draft Regulation Jeopordizes Local Search & Directory providers (June 27, 2017)
SIINDA: “This draft regulation also threatens the current local search  and directory model by requiring opt-in on inclusion of users for directory listings.”

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