Daily News: Real Cost of Bad Local Data, Henry Schein & Internet Brands, Vendasta a Facebook Partner

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Survey Shows Real Cost of Bad Local Data: Loss of Trust, Revenue (April 5, 2018)
LSA Insider: “A recent consumer survey from BrightLocal offers further evidence that bad location data frustrates consumers and may cause them to seek competitive alternatives.”

Henry Schein & Internet Brands Partner to Offer Software for Dentists (April 5, 2018)
LSA Insider: “Today Henry Schein and Internet Brands announced the formation of Henry Schein One — a joint-venture crafted to be a leading provider of software and solutions to the dental office market.”

How The Body Shop Manages Its Online-To-Offline Marketing (April 5, 2018)
GeoMarketing: “Email marketing and social media are the two main ways The Body Shop drives traffic to its 120 U.S. (3,000 global) stores, says GM Andrea Blieden, as it keeps an eye on voice and on-demand.”

Vendasta Named Facebook Marketing Partner, Introduces Direct Publishing on Instagram (April 5, 2018)
Vendasta: “The honor acknowledges Vendasta for its capability, expertise, and solid track record of success.”

How Brands Are Getting More Sophisticated at Using Location Data (April 5, 2018)
Adweek: “Marketers are increasingly using location data insights to target ads, develop customer experiences and build their businesses.”

Use Of Mobile Payments Up By 30% (April 5, 2018)
MediaPost: “Worldwide, a fresh forecast from Juniper Research expects more than 2 million consumers to pay for products and services with a mobile app in 2019 — up by nearly 30% from 2017.”

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