Daily News: ReachLocal Wins Award, Unannounced Updates to GMB, Twitter Hires Ad Tech Veteran

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

ReachLocal Customer All Dry USA Wins Coveted Stevie Award in the Home Supplies and Services Marketing Category (May 18, 2017)
Press Release: “A winning combination of advanced digital marketing technology and expert service was key to the impressive win.”

7 unannounced updates to Google My Business we’ve seen in 2017 (May 18, 2017)
Search Engine Land: “Google has been quietly rolling out new features and updates to Google My Business over the last several month.”

Kantar Millward Brown to measure offline results with geolocation data (May 18, 2017)
Mobile Marketer: “Kantar Millward Brown, has partnered with geolocation data provider Cuebiq to help advertisers measure offline results for ad campaigns.”

Twitter Hires Ad Tech Veteran Bruce Falck to Rejuvenate Advertising Tools (May 18, 2017)
Wall Street Journal: “The company is facing increased pressure to grow its stagnating revenues.”

How JCPenney Is Using Mobile To Boost In-Store Purchases (May 18, 2017)
MediaPost: “JCPenney is having success with so-called ‘use and kill coupons,’ which can only be redeemed on the day that they’re sent to people’s mobile phones.”

1 in 3 Internet Users Has Made a Purchase Based on Sponsored Content (May 17, 2017)
AdWeek: “Most people don’t care if content is sponsored as long as it’s useful and high quality.”

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