Daily News: Proximity Marketing Myths, Snapchat’s Mobile Revenue Strategy, Waze on Android Auto

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

5 Myths about Proximity & Location Data Marketing (July 27, 2017)
LSA Insider: “Many myths and misconceptions exist within the location and proximity data space that may be holding it back.”

Acquisio Strengthens Board of Directors with David Lebow, Formerly of Yellow Pages (July 27, 2017)
Press Release: “Acquisio elected a new board member David Lebow, former CRO of Yellow Pages.”

Coors Light Taps Local Music Acts To Connect With Local Audiences (July 27, 2017)
GeoMarketing: “By partnering with local musicians and celebrating their journeys Coors Light brings its brand values to life locally.”

Here’s One Way Snapchat Plans to Make Mobile Revenue Outside of Its Own Advertising (July 27, 2017)
AdWeek: “A new campaign for STX Entertainment tracks location data for movie theaters, creating a revenue opportunity for Snap.”

Why Insurance Giant State Farm Approaches Digital Marketing Like a Small Company (July 27, 2017)
Street Fight: “While customers are used to looking up insurance quotes on the Web, State Farm is thriving off of its local interactions.”

Study: Marketers struggle with personalized location-based ads (July 26, 2017)
Mobile Marketer: “Personalizing mobile ads using location data is a key struggle for marketers due to apprehensions about the quality of the data.”

Waze finally arrives on Android Auto (July 26, 2017)
TechCrunch: “After a beta that kicked off earlier in 2017, crowdsourced navigation app Waze is coming to Android Auto.”

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