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Daily News: Problems with “Micro-Moment” Concept, Co-op Funds for Search, New Adobe Tracking Tool

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Google’s ‘Micro-Moments’ Obscures Rather than Clarifies Buying Behavior (November 8, 2016)
LSA Insider: “I have long been bothered by the “micro-moments” formulation as they incorrectly suggest that consumers are capricious and susceptible to sudden influence.”

How Cicis: Beyond Pizza’s Redesign Boosted Search Volume, Foot Traffic (November 8, 2016)
GeoMarketing: “The restaurant chain corrected the data in over 14,000 online listings.”

Why is free money that can be used on local search marketing being left on the table? (November 7, 2016)
Search Engine Land: “Up to $35 billion of co-op advertising funds offered by national brands go unused every year.”

Adobe Is Now Letting Marketers Tag and Track Social Campaigns (November 7, 2016)
Adweek: “Adobe has started giving marketers a tool it says will better help them track campaigns across platforms.”

Mobile Payments in the US Growing Fast, but Still Far from Mass Adoption (November 7, 2016)
eMarketer: “Fewer than 20% of smartphone users use proximity mobile payments this year, but mobile peer-to-peer payments are growing.”

Facebook wants to start selling TV ads — on TVs — via Apple TV and Roku boxes (November 4, 2016)
Recode: “Facebook is moving another step closer to getting its hands on TV ad budgets.”

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