Daily News: Privacy & Location Marketing, 9 of 10 CPG Purchases Are Offline, Snapchat Self-Serve Ads

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

On Target Podcast: Stacey Gray, The Future of Privacy Forum (April 18, 2017)
LSA Insider: “Any discussion about the future of location-based advertising is incomplete without an examination of privacy.”

Location-Based Marketing for CPG Brands: A Win-Win-Win Strategy (April 18, 2017)
GeoMarketing: “It’s time for spring cleaning for CPG brands and the use of location-targeting.”

Snapchat is launching a self-serve platform for Snap ads (April 17, 2017)
Digiday: “After sponsored geofilters, Snapchat is working on launching a new self-serve platform for its Snap ads product, according to sources.”

McDonald’s will be the first major fast-food chain to have mobile ordering at all US restaurants (April 17, 2017)
CNBC: “McDonald’s says it will have new digital ordering and payment functionality at all 14,000 McDonald’s domestic restaurants by year-end.”

Boston Globe’s plan for digital reinvention: Be ready for constant change (April 17, 2017)
Poynter: “The Boston Globe’s much-awaited plan for digital reinvention came out Monday in a 3,000-plus word memo.”

10 years of hope and hard lessons on the Facebook Platform (April 17, 2017)
Tech Crunch: “While there were ‘social networks,’ the rest of the web didn’t care much about who you were or who you were friends with.”

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