Daily News: Poor Thought Leadership, Impending HTTPstrophe, What Works in Link Building

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: 86% of ‘Thought Leadership’ Content Could Be Better (October 2, 2017)
LSA Insider: “86% of thought leadership could be better, with 26% labeled as “poor/mediocre” (26%) and 60% was just “good.”

The Impending HTTPstrophe — And What it Means for Local Businesses (October 2, 2017)
Street Fight: “Google is rapidly moving towards a time when HTTPS will be an absolute necessity for websites.”

Webinar 10/3: What Really Works in Local Link Building (September 29, 2017)
LSA Insider: “If you had to point to one variable that determines search rankings more than any other it would clearly be links.”

The Future of Advertising IS…AI. Wait, Maybe It’s Personal Assistants. No. Experiences. No, Hold On, Maybe… (September 29, 2017)
AdAge: “Here’s a rundown of all the things we heard the future of advertising will be at Advertising Week in NYC.”

Social Media Delivers Sponsored Ad Revenues For TV Stations (September 29, 2017)
MediaPost: “Social media could bring in some $1.4 billion in sponsored-advertising revenue for local TV stations in 2018, according to a new study.”

Vivial Earns LSA Digital Marketer Certification (September 28, 2017)
Press Release: “Distinction demonstrates Vivial’s commitment to clients through transparency, honesty and fair pricing.”

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