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Daily News: Political Snapchat Geofilters, Facebook Targeting, Add/Edit Google Map Locations

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Snapchat Geofilters Get Political (July 22, 2016)
GeoMarketing: “Presumptive Democratic Presidential nominee Hillary Clinton used Snapchat’s targeted geofilter ads to invade the last night of the Republican National Convention.”

9 new and semi-secret Facebook targeting options (July 21, 2016)
Marketing Land: “Facebook has introduced some new targeting features and other features have been around for some time but haven’t been widely adopted by advertisers.”

Google Maps adds more ways to add or edit locations (July 21, 2016)
Search Engine Land: “Google Maps now lets users add, change, supplement and check the details for venues listed on Google Maps in a new way.”

9 Digital Marketing Stats That Got Our Attention This Week (July 21, 2016)
Adweek: “It has been an unusually active week in digital marketing stats, drawing interesting numbers from mobile-minded players like Apple and Pokemon Go.”

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