Daily News: Podcast with ZipSprout, Google’s Local Search Experiments, Audience-Targeted Advertising

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

On Target: ZipSprout’s Megan Hannay on Local Link Building & Beyond (August 21, 2017)
LSA Insider: “LSA’s Greg Sterling spoke with ZipSprout Co-Founder and Product Designer Megan Hannay to learn about the company’s perspective on the local market.”

2017: A Year of Experimentation for Google Local Search (August 21, 2017)
Street Fight: “Google has been trying on new features this year in a seeming effort to push the envelope of local in several directions at once.”

Media Companies and Buyers Are Finally Getting Serious About Data and Audience-Targeted Advertising (August 21, 2017)
AdWeek: “Upfront surge bodes well for fall’s scatter market, and OpenAP’s beta launch should accelerate deals.”

Age Of Connected Intelligence: Will People Pay For Fin’s Voice-Activated Assistant? (August 21, 2017)
GeoMarketing: “Whether or not Fin’s subscription-based digital assistant is viable, the concept could have an impact on local SEO.”

Voice, AI, Mobile Dominate Search As IoT Hits $800B In 2017 (August 18, 2017)
MediaPost: “IDC estimates IoT spending will total nearly $1.4 trillion by 2021, as companies invest in hardware, software and connectivity.”

Bridging data and action: How to create killer reports (August 18, 2017)
Search Engine Land: “Simply put, marketers — especially digital marketers — love data.”

Study: 9 of 10 retailers boost spending on mobile ads this year (August 18, 2017)
MobileMarketer: “Nine out of 10 retailers are boosting investment in mobile or social media advertising this year.”

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