Daily News: Podcast with The Small Business Web, Snapchat & Factual Partner, Vendasta & Empyr Partner

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

On Target Podcast: Sunir Shah, Co-Founder, The Small Business Web (June 13, 2017)
LSA Insider: “LSA’s Charles Laughlin spoke with Sunir Shah, co-founder of The Small Business Web, to talk about bringing software companies together for the benefit of small business.”

Snapchat Taps Factual to Power ‘Location Experiences’ in Its App (June 13, 2017)
LSA Insider: “The Factual partnership improves the user experience of location tools on the platform.”

Empyr Partners with Vendasta to Expand Its SMB Reach (June 13, 2017)
Street Fight: “Online-to-offline marketing platform Empyr today announced a partnership with Vendasta that has the potential to rapidly scale up and deepen its customer base.”

Yet another study shows featured snippets lead to significant drops in organic clicks (June 13, 2017)
Search Engine Land: :With Google showing more and more featured snippets, more studies are coming out showing how they impact the core web results.”

Remember $700,000 ads? Now Snapchat wants small business ad dollars (June 12, 2017)
VentureBeat: “Today Snap said it’s going to let businesses buy ads at any price, and soon the company will release a publisher tool for creating ads within the app.”

Facebook Updates Lookalike Audiences, Launches Value Optimization (June 12, 2017)
MediaPost: “Facebook released two new tools Monday to help marketers identify the consumers most likely to make a purchase or download information.”

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