Daily News: PlaceIQ & comScore Deal, Brands Boosting Local Digital Mix, Evolution of Digital Out of Home

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

PlaceIQ-comScore Deal Further Mainstreams Location Analytics (October 3, 2017)
LSA Insider: “Today PlaceIQ announced a deal with comScore to report physical store visitation from TV, mobile and desktop advertising.”

Survey: Enterprise Marketers Are Increasing Local Digital Mix (October 3, 2017)
Street Fight: “Most multi-location brands spend less than a third of their digital budgets on local campaigns and programs, but 40% say they are increasing the local mix.”

Oath’s Revenue Chief on Building Out the Brand of Verizon’s AOL-Yahoo Merger (October 2, 2017)
AdWeek: “John DeVine discusses the former internet giants’ second act.”

The Day Of Reckoning For Ad Tech? It Has Arrived (October 2, 2017)
MediaPost: “The Uber lawsuit against Fetch won’t be the last time that keen lawyers will pay attention to the dissatisfaction of online marketers.”

Facebook Ad Reach Is More Than U.S. Census Bureau Data in All 50 States (Report) (October 2, 2017)
AdWeek: “Facebook’s ad reach figures outpace U.S. Census estimates for every single state by anywhere from 3 percent to 42 percent.”

How Is Digital Out Of Home Evolving? (October 2, 2017)
GeoMarketing: “The emergence of the driverless and connected car has major implications for Digital Out of Home Advertising.”

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