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Daily News: Pinterest Advanced Targeting, Digital Ad Growth Slows, Gannett Acquires SweetIQ

Daily_News_Friday_2016

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

How to Acquire Valuable Customers With Pinterest Advanced Targeting (April 21, 2017)
Adweek: “Act-alikes can ultimately drive net new website traffic and sales at scale.”

Report: Digital ad growth slows to single digits for first time (April 20, 2017)
MarketingLand: “Search saw minor gains, while social and video sites continued to drive growth.”

Gannett Acquires SweetIQ, Building Out ReachLocal’s Suite of Digital Products (April 20, 2017)
Street Fight: “Gannett announced that it has acquired Montreal-based listings management company SweetIQ, which will be rolled into its ReachLocal suite.”

Twitter’s testing a new way to show you news articles (April 20, 2017)
VentureBeat: “Twitter is trialing a way to surface relevant tweets around real-life events and conversations.”

Google Home can now recognize different users by their voice (April 20, 2017)
Recode: “As many as six people can have accounts on one Home device.”

Facebook now lets businesses match user IDs across Messenger and their own apps, sites (April 19, 2017)
MarketingLand: “Facebook previously gave businesses one ID when someone contacted them on Messenger and another when that person logged in to their apps or sites.”

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