Daily News: Phase 3 of SMB Digital Marketing, Misuses of Geo-Data Metrics

Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:

Phase 3 of SMB Digital Marketing: Mobile, Big Data, CRM, Fragmentation, Complexity (June 16, 2015)
LSA Insider: “Driven by demanding and fast-changing mobile user behavior, with a need to deliver immediate value and transactional opportunities, Phase 3 is all about big data, marketing automation, fragmentation, greater sophistication and complexity.”

#SFSW15 VIDEO: Here’s What Google Looks for in a Small Business Channel Partner (June 16, 2015)
Street Fight: “Google business development executive Jon Sofield broke down the search giant’s strategy for identifying small business technology partners and maximizing the impact of co-op market development funds.”

US Online and Traditional Media Advertising Outlook, 2015-2019 (June 16, 2015)
Marketing Charts: “As consumer behavior migrates online, so will advertiser spending, with two notable shifts expected to take place in 2019.”

Larger Smartphone Screens Drive Mobile Ad Growth (June 15, 2015)
eWeek: “Overall, mobile devices tend to have higher viewable rates than desktops, while tablet devices deliver higher viewable rates than smartphones.”

FCC Urged To Impose Privacy Rules On Web Publishers, Ad Networks (June 15, 2015)
MediaPost: “The advocacy group Consumer Watchdog wants the Federal Communications Commission to regulate how Facebook, Google and other Web companies protect consumers’ privacy.”

The Most Common Misuses Of Geo-Data Metrics (June 15, 2015)
GeoMarketing: “The two misuses we see are using a store visit as a conversion metric and using location history to guess who the phone belongs to.”

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