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Daily News: “Perfect” Local SEO Landing Page, Future of Local Search, Diversifying Traffic Sources

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

The perfect local SEO landing page (July 8, 2016)
Search Engine Land: “Tips, advice and an infographic on creating highly optimized, high-converting landing pages for local SEO.”

Rocks Digital 2016 Recap: The Mad, Mad, Mad Future of Local Search (July 8, 2016)
Rocks Digital: “Here is a recap of Greg Sterling’s presentation at the Rocks Digital 2016 event in Texas.”

Cofactor’s Fagel In As Eyeview’s CMO, Discusses How Video Can Drive Store Visits (July 8, 2016)
GeoMarketing: “Fagel, who has held digital exec posts at PepsiCo, Sears Holdings, and Gannett explains his approach to ‘outcome-based video advertising’ for national businesses.”

Leadpages buys SMB marketing automation platform Drip (July 7, 2016)
Marketing Land: “This first acquisition by the Minneapolis-based landing page creator will be followed by others, CEO indicates.”

Online Publishers Must Diversify Traffic Sources, Says About.com CEO (July 7, 2016)
Wall Street Journal: “About.com CEO warns publishers that platforms like Facebook and Google are ‘frenemies.’”

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