Daily News: Peak E-Commerce, Snapchat’s Check-in Feature, Local Digital Advertising Forecast

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Are We Starting to Approach Peak E-Commerce? (April 4, 2019)
LSA Insider: “Since the beginning of the internet, pundits have predicted that e-commerce will take over nearly every shopping and retail category. According to US government data, last year e-commerce captured a roughly $513 billion share of retail spending.”

Snapchat’s New Check-in Feature Lets Users Share Location (April 4, 2019)
LSA Insider: “Snapchat, the popular photo messaging app, is currently testing a new feature that allows users to check into a particular location on Snap Map. The ‘Status’ feature utilizes a user to customize their Bitmoji to depict whatever they are doing at the time, whether it’s reading a book or eating at a restaurant, within Snap Maps.”

Localized Social Marketing Leader SOCi Launches New Portal to Enhance Customer Experience (April 4, 2019)
SOCi: “This go-to source for SOCi customer training, product support, critical updates, and self-service help content and FAQs elevates the overall SOCi customer experience, empowering both national and local marketers to take their localized social marketing efforts to the next level.”

U.S. Local Digital Advertising Forecast To Rise In 2019 (April 3, 2019)
MediaPost: “U.S. local digital advertising is expected to climb 9.2% this year to $77 billion, according to Borrell Associates — rising as a percentage of all U.S. local advertising to a 63% share.”

ZipSprout announces their Local Sponsorship Finder Launch (March 28, 2019)
ZipSprout: “The Local Sponsorship Finder enables brands to reach out to local nonprofits and community events that provide local branding benefits, in-person lead generation and of course links that can drive local search rankings.”

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