Daily News: Paid Search Ads That Perform, Alexa & Cortana Becoming Phones, Sinclair Buys Tribune


Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Paid Search Ads That Perform: SEM Best Practices from Google (Webinar 5.23.17) (May 9, 2017)
LSA Insider: “Google’s Amy Swartz will discuss best practices to improve performance of SEM campaigns, with a focus on mobile.”

Empyr Introduces Sales-Based “Cost per Revenue” Model (May 9, 2017)
LSA Insider: “Merchants or retailers only pay when an in-store sale actually occurs.”

How Pitney Bowes Is Using Chatbots To Anticipate CRM Problems (May 9, 2017)
GeoMarketing: “Predictive engagement brings location data and artificial intelligence to bear on anticipating consumer problems.”

Alexa, Cortana Devices Becoming Phones — to Call Local Businesses (May 8, 2017)
LSA Insider: “People will be able to conduct searches and connect to resulting business listings immediately via phone: ‘Call Bob’s plumbing.’”

Facebook Lead Ads just got a whole lot more useful with offline conversion data (May 8, 2017)
MarketingLand: “The new Offline Conversion solution aims to help advertisers tie Lead Ads to downstream conversion activity.”

Sinclair Buys Tribune for $3.9 Billion, Creating TV Goliath (May 8, 2017)
AdAge: “The deal was made possible after the U.S. Federal Communications Commission voted last month to ease a limit on TV-station ownership in the U.S.”

How to optimize Google My Business listings for multi-location businesses (May 8, 2017)
Search Engine Watch: “Being listed on Google My Business (GMB) is an essential part of any local SEO strategy.”

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