Daily News: Overcoming ‘Customer Amnesia’, A Look Inside YP’s Office Culture, Facebook Courts SMBs

Here is today’s roundup of news related to location-based marketing, advertising, media, technology, sales, local commerce and more:

Using Mobile Data to Overcome ‘Customer Amnesia’ (September 9, 2015)
LSA Insider: “Most companies encounter their customers in digital silos, therefore also isolating every physical encounter. And most fail to see their customers holistically across the multi-screen customer journey.”

Street Culture: YP Hits ‘Refresh’ Button on Employee Connections (September 9, 2015)
Street Fight: “In this feature, get a glimpse into YP’s office culture and the people that work there.”

Instagram Lets Brands Post 30-Second Videos, Offers a Takeover Unit as Its Ad Business Takes Off (September 9, 2015)
Ad Age: “After being very selective about which brands can buy ads, Instagram is opening to any advertiser and expanding the number of global markets and the service is also adding new ad formats.”

Facebook courts small businesses with updated Pages (September 8, 2015)
USA Today: “Facebook is looking to boost revenue by offering free tools to small businesses that encourage them to become advertisers.”

Top Global E-Commerce Markets and Trends (Infographic) (September 8, 2015)
SocialTimes: “Many consumers are switching to online shopping, or simply integrating the practice into their regular shopping by researching purchases online before buying in store and the U.S. is not the number one e-commerce market.”

Best Buy exec named CEO at Angie’s List (September 8, 2015)
USA Today: “Angie’s List has hired the man who built up Best Buy’s e-commerce business in the past year to be its new president and CEO.”

Geo-Data Can Raise Publishers’ eCPMs By Over 200 Percent Versus Ads Without Location (September 8, 2015)
GeoMarketing: “Smaato’s report found that eCPMs (a pricing mechanism common for most websites) anchored by location rose ‘by an impressive’ 238 percent.”

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