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Daily News: Opportunity with Unstructured Data, AOL & Microsoft Display Ad Deal

Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:

Millennial-Focused Small Businesses Set Up Shop on Social (June 30, 2015)
eMarketer: “80.2% of SBOs who did market to millennials reported seeing positive results.”

Unstructured Data and Mining the Untapped Insight It Contains (June 30, 2015)
LSA Insider: “20% of data is structured in measureable ways.  80% of data is captured in unstructured formats through various forms of media.”

INFOGRAPHIC: How Digital Coupons Are Driving In-Store Conversions (June 30, 2015)
Street Fight: “Not only do 92% of U.S. consumers use coupons, but consumers also redeemed 66 million digital coupons in 2013 — up 141% from the previous year.”

Beyond Private Label Webinar: The Benefits of Do-It-For-Me Digital Solutions (June 30, 2015)
LSA Insider: “During this webinar Beyond Private Label (BPL) will explore the digital marketing services space and will highlight the opportunity that exists for media publishers and agencies with DIFM solutions.”

How Square aims to bring Apple Pay into mom-and-pop shops (June 30, 2015)
MAC World: “Square could take Apple Pay mainstream by putting its new NFC reader in the small businesses you shop at most.”

U.S. Advertising Spending Falls 4% in First Quarter (June 29, 2015)
Wall Street Journal: “U.S. advertising expenditures dropped in the first quarter, as budgets declined among eight of the ten biggest-spending industries, according to a new report from advertising tracker Kantar Media.”

AOL in Deal With Microsoft to Take Over Display Ad Business (June 29, 2015)
New York Times: “AOL will take over management and sales of display, mobile and video advertising that appears on Xbox, Skype and other Microsoft products in the United States, Canada, Japan, Brazil and five European countries.”

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