Daily News: Online Reviews & Consumer Behavior, The Battle for Website Visits, Video Ad Fraud

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Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

3 Charts: How Online Reviews Influence Consumer Behaviors (March 9, 2018)
LSA Insider: “Last year, BrightLocal released their Local Consumer Review Survey, which detailed that an overwhelming amount of consumers (97%) read online reviews when making local purchasing decisions.”

The Battle for Website Visits is Increasingly Being Fought on Smartphones (March 9, 2018)
Marketing Charts: “With at least 90% of the US adult population already using the internet, growth in website usage is unlikely to come from new users.”

Google’s updated SERP snippet length: What should be your SEO strategy now? (March 9, 2018)
Search Engine Watch: “Yes, traditionally the idea was that Google would pull the SERP snippet from the meta description, but for years now Google has been using whatever text its algorithms determine makes the most sense based on the user’s query.”

Video Ad Fraud, Effective Measurement Worry Marketers (March 9, 2018)
eMarketer: “A survey of digital marketers worldwide reveals that many are faced with a variety of video advertising concerns—particularly fraud and the ability to measure their video investment.”

Paid Search Is Promoting Mobile Influence For Marketers (March 8, 2018)
MediaPost: “Mobile is driving a mountain of ecommerce dollars — but not in terms of direct sales. Last year, only about 2% of total retail occurred via smartphones, according to Forrester.”

Google Can Detect Duplicate Content Before Crawling It (March 8, 2018)
Search Engine Journal: “This is not an ideal situation, as there may be instances where there are pages with unique content that have similar URL parameters as pages that are exact duplicates.”

The future of retail is Generation Z-dependent — and martech is the way to reach them (March 8, 2018)
MarTech Today: “Contributor Rohit Gupta outlines three steps retailers must take to evolve for the changing expectations of a new generation coming of age.”

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