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Daily News: Online & Offline Media ROI, Think Like an App, One-Second Mobile Strategy

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Study: Online + Offline Media Delivers Better ROI than Either Alone (March 13, 2019)
LSA Insider: “For brands, retailers and small businesses that fulfill offline or through stores, traditional media is often more trusted but digital marketing offers more precision and “accountability.” However, there’s also fraud and waste in digital.”

New Tech Adoption Index Podcast: “Think Like an App,” Featuring Neal Polachek (March 13, 2019)
LSA Insider: “A while back LocaliQ asked my colleague Neal Polachek to develop a talk for small businesses that would fit into its Growth Lab initiative. Something to help small businesses stay ahead of the curve.”

Yext Collaborates with Adobe to Drive Website Discovery (March 13, 2019)
Cision: “Yext has launched four integrations with the Adobe Experience Cloud to easily connect Yext knowledge to properties and assets created and managed with Adobe. These integrations will enable businesses to use their brand data stored in Yext across websites, mobile apps, email systems, and the Internet of Things.”

Google released a broad core search algorithm on March 12 (March 13, 2019)
Search Engine Land: “A rare Google confirmation came related to a Google search algorithm update this week. Google restated previous advice that there is no fix if your site was negatively impacted.”

TV ad platforms have some catching up to do (March 13, 2019)
Marketing Land: “Predictions about the future of TV abound – and with good reason. The average American spends early a third of their waking hours watching TV – roughly five times more than all social media activity combined.”

Marketers need a ‘one-second mobile strategy’ says MMA study (March 12, 2019)
The Drum: “The human brain needs less than half a second to engage with a mobile ad to create its own positive or negative impression, according to research from the Mobile Marketing Association (MMA). This means marketers need to think fast and create mobile ads made for maximum instant impact.”

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