Daily News: Offline Word-of-Mouth Leads to Online Research, Instagram Adds Location Search

Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:

Study: 1 in 4 Consumers Research Offline Word-of-Mouth Online (June 24, 2015)
LSA Insider: “According to a new Yodle study, even if they hear about a local business offline, 27% of consumers still visit the website to research the business.”

Calls to Businesses from Smartphones Will Reach 162 Billion by 2019 (June 24, 2015)
BIA/Kelsey: “According to BIA/Kelsey’s latest research in call monetization, annual calls to businesses from smartphones will reach 162 billion by 2019.”

Placed Adds New Partnerships to Attribution Network (June 24, 2015)
Street Fight: “Placed, which connects ads to in-store visits, has announced the addition of eight new partners to its network of over 80 companies that use the service to measure the impact of advertising on offline store visits.”

Appstractor Supports Local SEO by Unlocking Closed Data from Apps (June 24, 2015)
LSA Insider: “Appstractor’s technology unlocks data siloed inside mobile apps, giving a treasure trove of new data for local SEOs to work with which has never been available before.”

Instagram update adds search by location, revamped explore section for trending photos (June 23, 2015)
The Next Web: “You can now find images by their location as well as by people and tags. Meanwhile, users in the US get an “Explore” page that will showcase trending tags and places.”

How Yahoo Is Fighting To Stay Relevant In The Mobile-First World (June 23, 2015)
Tech Crunch: “Yahoo’s efforts in mobile over the last several years have focused on improving product by bringing in new talent and technology through acquisition.”

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