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Daily News: Offline vs. Digital Ad Sales, Pubs Want Platform Data, MailChimp & Google Remarketing

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Digital Ad Sales to Overtake Offline in 2019? (September 27, 2017)
Marketing Charts: “While digital has well and truly overtaken TV as the single largest US advertising medium, offline media still command majority of ad sales in the US.”

Publishers want more data, monetization options from Facebook, Google and Apple (September 27, 2017)
Digiday: “Publishers said they want platforms to provide more data, better subscription options and greater flexibility in how articles and ads can be designed within the platforms.”

MailChimp Introduces Google Remarketing Ads (September 26, 2017)
MediaPost: “MailChimp announced the expansion of its cross-channel marketing capabilities on Tuesday.”

DialogTech Helps Businesses that Value Phone Calls Drive Growth with AI and Predictive Analytics (September 26, 2017)
Press Release: “Dialogue tech is integrating a unique combination of machine learning, accurate voice transcriptions and a new data science group.”

Facebook Is Adding More Advertising Objectives for Brands That Use Messenger (September 26, 2017)
Adweek: “T-Mobile and American Eagle are pleased with their bots.”

Yellow Pages Limited Appoints David A. Eckert as President and CEO (September 15, 2017)
Press Release: “Yellow Pages Limited today announced that its Board of Directors has appointed David A. Eckert as President and CEO, effective immediately.”

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