Daily News: Offline Buys Affected by Internet, Video Now DIY for SMBs, Franchise Marketing Tips

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Survey: Majority of Consumers’ Offline Buys Affected by the Internet (June 21, 2016)
LSA Insider: “Roughly 46% of users conducting online research at least 75% of the time.”

YouTube Director App Makes Video DIY for SMBs (June 21, 2016)
LSA Insider: “The Google/YouTube app helps these businesses make more effective videos, handling the majority of the planning, creative, editing, and publishing effort required.”

Condé Nast, The Times and Forbes Tap Into New Location-Based Programmatic Platform (June 21, 2016)
AdWeek: “Location data company Blis today is announcing a private marketplace designed to help media buyers understand whether their ads are served in a geographically accurate fashion.”

Yahoo Promotes a New Content Studio to Marketers at Cannes (June 20, 2016)
AdAge: “Yahoo said Monday at Cannes Lions that it’s increasing the emphasis on branded content creation with an initiative called Storytellers.”

3 digital marketing opportunities for franchises (June 20, 2016)
Marketing Land: “There are three often-neglected tactics that can give you an edge in a local market.”

The most important question to ask in local SEO (June 20, 2016)
Search Engine Land: “Achieving outstanding local search results for your clients all comes down to one simple — yet essential — question: Why do you DESERVE to be #1?”

Even Facebook Can’t Just Waltz Into The Location Data Space (June 20, 2016)
AdExchanger: “Facebook may have more than 1.5 billion users, but scale isn’t the only prerequisite for cracking offline attribution.”

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