Daily News: ‘Now-to-Next’ Marketing, Using POS Data for Marketing, Car Buyers Researching Online

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Marketing In The ‘Now’ And ‘Next’ (September 25, 2017)
GeoMarketing: “These five trends show how offline-to-online advertising is ushering in the era of ‘now-to-next’ marketing.”

5 Ways Brands Can Use POS Data for Targeted Customer Marketing (September 25, 2017)
Street Fight: “Connected point-of-sale systems are playing a central role for brands looking to develop more targeted marketing strategies.”

Marketing startup Synup gets $6M Series A to help brands manage their online reputation (September 25, 2017)
TechCrunch: “Synup, a startup that helps marketers monitor where their brands are mentioned online, announced that it has raised $6 million in Series A funding.”

Car Buyers Are Spending More Time Researching Online, Less Time Visiting Dealerships (September 25, 2017)
GeoMarketing: “Consumers are devoting three less hours to shopping for cars while visits to dealerships have gone from an average of 5 in 2005 to 1-to-2 in 2015.”

Shoppable Media Is Transforming How Consumers Find and Then Buy Products (September 24, 2017)
AdWeek: “What marketers need to know about a rapidly growing trend.”

What Marketers Need to Know About Location-Based Advertising and Where It’s Headed (September 24, 2017)
AdWeek: “Brands are beginning to invest in location insights outside of advertising and into the burgeoning world of mar tech.”

Leave a Reply

(Comment Guidelines)



First Name

Last Name

Company Name

Email Address