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Daily News: Next Phase for Waze, Walgreen’s App to Utilize Beacons, Google Retiring Map Maker

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

The Next Phase for Waze: Growing SMB Advertisers (November 9, 2016)
LSA Insider: “Moving beyond the large, multi-location brands, the Waze is developing a multi-pronged strategy to attract more small business advertisers.”

Walgreens’ App Update Will Use Beacons To Improve In-Store Experience (November 9, 2016)
GeoMarketing: “After a quiet test of the technology last spring, the major drug store chain aims to take its omnichannel strategy to the next level.”

Data Can Help Publishers Strike Back (November 9, 2016)
AdExchanger: “At some point, being able to predict audience behavior will enable publishers to move into multichannel media, attribution, apps and even helper bots.”

Are you optimizing your off-site content? (November 9, 2016)
Search Engine Land: “You have a well-optimized website. Now what? Learn more about the importance of off-site optimization and how to get started & track performance.”

Google retiring Map Maker to speed up the Maps editing process (November 8, 2016)
Search Engine Land: “Company says that the new approach, using the Google Maps app and Search, will expedite publication of changes and additions.”

Gray Television: Higher Overall Revs, Retrans Up 30% (November 8, 2016)
MediaPost: “Gray’s local advertising revenue — which includes all digital media — grew 22%, to $102.2 million.”

Facebook, LinkedIn Ads Deliver Best Value to B2B Social Marketers (November 8, 2016)
eMarketer: “The majority (almost three-fifths) pointed to Facebook and LinkedIn as the platforms that gave the best return on those dollars.”

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