Daily News: New Mobile Local Search Data, Google & Facebook Announce Buy Buttons

Here is today’s roundup of news related to location-based marketing, media, technology, sales, commerce and more:

Local-Business Searchers Welcome Mobile to the Neighborhood (July 16, 2015)
eMarketer: “According to BrightLocal polling conducted in April 2015, nearly four in 10 US adult mobile device users had searched for local businesses via mobile at least monthly in the past year, compared with three in 10 two years prior.”

#FFVideo15: How Local Media Can Pick the Right Video Partner (July 16, 2015)
LSA Insider: “Given the technical and organizational complexities tied to executing an online video strategy, local media organizations may be better suited partnering with experts.”

Local Tech Businesses Diversify to Serve a Wider Range of SMB Needs — But Do They Really Know Their Customers? (July 16, 2015)
Street Fight: “Unless you’ve been living under a rock for the last half-decade, you’ve probably noticed the frantic pace of mergers and acquisitions in SMB/local tech.”

Consumer Perceptions of Branded Content: Trusted Channels and Leading Influencers (July 16, 2015)
Marketing Charts: “Consumers are more likely to trust brand content found in a print newspaper and on TV than in a variety of social platforms including Instagram, Twitter or blogs, according to results from an Acquity Group survey.”

Google Announces ‘Buy’ Button in Mobile Search Ads (July 15, 2015)
TopTechNews: “It’s official. Google has unveiled its much-rumored ‘buy button’ — except it’s called Purchases on Google. The company is testing the concept but is clearly expecting big things.”

Facebook will soon add a ‘buy’ button so you can shop from Facebook (July 15, 2015)
Business Insider: “Facebook is rolling out a new way to sell things. It’s letting certain stores sell their products directly through the social network via a “buy” button on their Pages, BuzzFeed’s Alex Katrowitz reports.”

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